Privacy Policy

Last Updated ( MM/DD/YY ) : 08/27/26

At On You, we respect your privacy and take the protection of your personal information seriously.

This Privacy Policy explains what information we collect, why we collect it, how we use it, how long we retain it, and what choices you have regarding your information when you use our website and personal color analysis service.

By using On You’s services, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

On You is a personal color analysis service operating from Indonesia.

For questions regarding your personal data or this Privacy Policy, you may contact us through:

WhatsApp: [ON YOU WHATSAPP NUMBER]
Email: [ON YOU PRIVACY EMAIL]

2. What Information We Collect

Depending on how you use our services, we may collect the following information.

A. Information You Provide

This may include:

  • Name
  • WhatsApp number
  • Email address, if provided
  • Information you provide when communicating with us
  • Order and service information
  • Payment and transaction information
  • Preferences or other information you voluntarily provide

B. Selfie and Visual Information

To provide personal color analysis, we ask you to submit a selfie.

Your selfie may contain facial and other visual characteristics that may constitute personal data, including biometric-related information.

Your selfie is collected and processed specifically for the purpose of providing your personal color analysis.

We do not use your selfie for advertising, promotional materials, public display, or AI model training as part of our standard service.

C. Information Generated During Your Analysis

During the analysis process, we may generate information such as:

  • Personal color season
  • Color characteristics
  • Recommended colors
  • Color palette information
  • Styling recommendations
  • Other information necessary to prepare your personal color analysis report

3. Why We Use Your Information

We process personal information for the following purposes:

Providing Your Service

We use your information and selfie to:

  • Process your order
  • Conduct your personal color analysis
  • Generate your analysis result
  • Prepare and deliver your report
  • Communicate with you regarding your order
  • Provide customer support

Business Administration

We may retain certain information for:

  • Order management
  • Bookkeeping and accounting
  • Payment verification
  • Fraud prevention and security
  • Resolving disputes
  • Meeting applicable legal or regulatory obligations

Marketing

If you separately provide appropriate consent to receive marketing communications, we may use relevant customer information to:

  • Inform you about On You products and services
  • Send promotions or special offers
  • Provide relevant recommendations
  • Understand general customer preferences
  • Develop customer segments or personas for marketing purposes

Marketing consent is separate from the consent required to provide your personal color analysis.

You may withdraw your marketing consent at any time.

4. How We Use Your Selfie

Your selfie is different from ordinary customer information because it is required specifically for the analysis.

We use your selfie to:

  1. Receive the image through our designated communication channel;
  2. Process the image for the purpose of conducting your color analysis;
  3. Use appropriate AI-assisted and human-operated tools to assist with the analysis;
  4. Prepare your personal color analysis result;
  5. Deliver your report to you.

We do not intentionally use your selfie for:

  • Advertising
  • Public social media content
  • Website marketing materials
  • Selling or licensing your image
  • Creating public before-and-after examples
  • Training On You’s own AI models

unless you provide separate, explicit consent for that specific purpose.

5. Third-Party Service Providers

To operate On You and provide our services, we may use carefully selected third-party service providers in categories such as:

  • Communication and messaging services
  • AI-assisted analysis and image-processing services
  • Cloud storage and infrastructure
  • Website hosting and technology services
  • Payment processing services
  • Analytics, security, and other business-support services

These providers may process personal information on our behalf where necessary to provide their respective services.

We seek to limit the information shared with third-party providers to information reasonably necessary for the relevant purpose.

The specific providers we use may change over time as our technology and business operations develop

6. Important Information About Third-Party AI Services

Because On You uses third-party technology to assist with analysis, your selfie may be transmitted to or processed by those technology providers as part of providing the service.

Third-party providers operate under their own privacy policies, security practices, and data retention rules.

For example, when third-party AI services are used, information submitted to those services may be subject to the provider’s applicable terms and privacy controls.

On You does not control the internal data retention practices of independent third-party providers.

We therefore recommend that you review the relevant third-party provider’s privacy policy where appropriate.

7. How Long We Keep Your Selfie

We aim to minimize the retention of your selfie.

Unless a longer period is required for a specific legal, security, or dispute-related reason:

On You intends to delete the selfie from its own working storage within 7 days after your personal color analysis report has been delivered.

The retention period begins after the report has been successfully delivered to you.

Deletion from On You’s own systems does not necessarily mean that copies held by independent third-party service providers are immediately deleted, as those providers may have their own retention, backup, or legal requirements.

8. How Long We Keep Other Customer Information

Different types of information may be retained for different periods.

For example:

  • Transaction and bookkeeping information may be retained for the period required by applicable laws and accounting requirements.
  • Customer contact information may be retained while reasonably necessary to provide customer support and maintain our business relationship.
  • Marketing information may be retained while you have given relevant consent or while it remains reasonably necessary for the applicable marketing purpose.
  • Records of consent and privacy-related requests may be retained for as long as reasonably necessary to demonstrate compliance and manage disputes.

We do not retain personal information indefinitely without a purpose.

When information is no longer reasonably necessary for the purpose for which it was collected, we will seek to delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements.

9. Marketing and Customer Profiling

If you provide separate consent for marketing, On You may use non-selfie customer information to better understand customer preferences and create customer segments or personas.

This may include information such as:

  • Purchase history
  • Products or services purchased
  • General preferences
  • Communication preferences
  • Engagement with On You communications

This information may be used to provide more relevant offers and communications.

Your selfie is not used as part of marketing profiling unless you separately and explicitly consent to such use.

You may withdraw your marketing consent at any time.

10. We Do Not Sell Your Personal Information

On You does not sell your personal information or selfie to third parties.

We may share information with service providers where necessary to operate our business and provide our services, such as payment processors, communication platforms, hosting providers, cloud storage providers, and technology or AI service providers.

These disclosures are made for service, operational, legal, security, or other legitimate purposes described in this Privacy Policy.

11. Payment Information

Payments may be processed through third-party payment providers selected by On You. Depending on the payment method available at the time of purchase, your payment information may be processed directly by the relevant payment provider under its own privacy policy.

On You does not intentionally store complete payment card information when it is processed directly by a payment provider.

12. Data Security

We take reasonable organizational and technical measures to protect personal information against:

  • Unauthorized access
  • Unauthorized disclosure
  • Loss
  • Misuse
  • Alteration
  • Destruction

However, no electronic transmission or storage system can be guaranteed to be completely secure.

If we become aware of a personal data incident affecting your information, we will take appropriate steps required under applicable law.

13. Your Privacy Rights

Subject to applicable law, you may have rights regarding your personal information, including the right to:

  • Request information about how your personal data is processed;
  • Request correction of inaccurate or incomplete information;
  • Request access to your personal information;
  • Request deletion of personal information where legally applicable;
  • Withdraw consent where processing is based on consent;
  • Object to or request restriction of certain processing where legally applicable;
  • Request information about the processing of your personal data;
  • Submit a complaint regarding our handling of your personal information.

Some requests may be subject to legal or operational limitations.

For example, we may be required to retain certain transaction or accounting information even if you request deletion of your customer profile.

14. Withdrawing Marketing Consent

You can withdraw your consent to receive marketing communications at any time.

You may contact us through:

WhatsApp: [ON YOU WHATSAPP NUMBER]
Email: [ON YOU PRIVACY EMAIL]

After receiving a valid request, we will take reasonable steps to stop using your information for the relevant marketing purpose.

Withdrawal of marketing consent does not affect the lawfulness of processing that occurred before the withdrawal.

15. Third-Party Websites and Services

Our website and services may contain links to or rely on third-party services.

Third-party services operate independently from On You and may have their own privacy policies.

We encourage you to review the privacy policies of third-party services before providing information directly to them.

16. Children’s Privacy

On You’s services are not intentionally designed to collect personal information from children without appropriate authorization.

If you are under the applicable age of consent in your jurisdiction, please obtain the involvement and permission of a parent or legal guardian before submitting personal information or a selfie.

If we become aware that personal information has been submitted without the required authorization, we may take reasonable steps to delete it.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make material changes, we may update the “Last Updated” date and, where appropriate, provide additional notice.

Your continued use of our services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, to the extent permitted by applicable law.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

On You
Operating from Indonesia

WhatsApp: [ON YOU WHATSAPP NUMBER]
Email: [ON YOU PRIVACY EMAIL]

We will review and respond to privacy-related requests within a reasonable period and in accordance with applicable law.